For Chinese companies ready to go international

Build a practical route into Europe and South America.

I help Chinese manufacturers and businesses understand overseas buyer expectations, identify relevant commercial opportunities and start focused conversations with importers, distributors and potential partners.

From export ambition to commercial focus

Choose the right market, buyer profile and message.

International expansion is more effective when it begins with a defined product offer and a realistic view of the target market. The work can include researching suitable countries and customer segments, identifying importers or distributors, reviewing how your company presents its capabilities and preparing targeted outreach.

My background includes more than nine years working in China across logistics, business development and international trade. That experience helps bridge the practical and cultural gap between Chinese companies and overseas commercial partners in English, Italian and Mandarin.

Market research

Assess relevant countries, sales channels, buyer profiles and initial commercial opportunities for your products.

Buyer identification

Build a focused list of importers, distributors and potential partners based on a defined market brief.

Positioning and outreach

Improve your commercial presentation, prepare targeted introductions and support early-stage follow-up.

Two priority regions

Europe and South America require different commercial approaches.

In Europe, the route to market may involve specialized importers, distributors, private-label buyers or established retail channels. Product presentation, documentation and clear communication are important from the first contact.

South America is not one uniform market. Opportunities, buyer structures and import conditions vary by country, so the work starts by identifying where the product has the strongest practical fit and which local commercial partners are most relevant.

  • European importer and distributor research
  • South American country and partner prioritization
  • Commercial materials reviewed from an overseas buyer's perspective
  • English, Italian and Mandarin communication support
  • Structured outreach and early-stage business development follow-up

Legal, customs, certification, tax and regulatory advice remains with qualified specialists in the relevant market. The commercial scope is agreed clearly before work begins.

Where do you want your company to grow?

Share your products, current export experience and the countries you are considering. I will suggest a focused first step for Europe or South America.